Abstract

Communicating a real message by means of media requires participation of both a sender and a recipient. As to the former, the question of a broadly defined responsibility of an author (a reporter, a correspondent, a broadcaster, etc.) for the shape and meaning of delivered messages arises. The shape of news stories, their design and dramaturgy, as well as emotional temperature express in words the thoughts and feelings which accompany experiences brought by surrounding reality, and wider reflection on them. The more authorial approach, the greater chance of resounding and socially valuable effect, namely mutual consensus between people as to the topic discussed. It is important to realize that this is not the media which contact us, but particular people who use them in certain ways as an instrument and multi-purpose means of communication. In public circulation, news stories, as its part, become a form of emotional memory which exists as long as one’s experience and reflection on them lasts. Referring to reality presented by these images is an integral part and aspect of their social existence. Without it, they become an artificially created being which plays a role of phantomatic substitute relation – like the story invented to realistically conceal and replace the existing reality.